Rick McCabe
Rick McCabe brings a broad perspective on the disciplines of sales, customer retention, marketing and management across a wide array of businesses.
Working at corporations Coca-Cola, Johnson & Johnson, Life Savers, RJR Nabisco, and Gulf & Western, Rick began his career in a classical sales and marketing mold in consumer package goods ultimately becoming Vice President, Sales and Marketing.
Prior to joining The Brenton Group, Rick started and successfully built his own Mid-sized marketing company servicing Fortune 500 clients. He is a graduate of Fairleigh Dickinson University, a successful practitioner of the Sandler Selling System for close to 15 years, and a wonderfully entertaining speaker, and trainer.
Steve Borseti
When it comes to dynamic and effective training in selling and sales management, few can match the professionalism and effectiveness of Steve Borseti. Steve doesn't teach theory, just proven techniques and methods. He earned his stripes early, leading a 30-person sales team at age 28 that produced record revenues. Four years later he headed the national sales force of a prominent company, leading an effort that topped $650 million in annual sales.
Steve is a graduate of College of the Holy Cross in Worcester, MA and is a lifelong resident of the Greater Boston area.
